The goals of the initiative are:

• To increase awareness of the critical need for additional transportation funding for Southwest Florida among members of the United States Congress, the local legislative delegation, key members of the Florida House and Senate, the Governor and the Florida Department of Transportation;
• To build a local and statewide support network among regional business and community organizations and statewide industry organizations that share transportation concern;
• To identify creative funding options and transportation alternatives;
• To mobilize the Southwest Florida community into a vocal and highly effective force in the transportation arena;
• To secure funding for the six-laning of I-75 throughout Southwest Florida;
• To increase FDOT allocations at the District level so that MPOs can address local priorities.